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VPD X006 Launch Minnesota Value Proposition Design Webinar
Four-week Course
April 3rd – April 24th
4:00 PM – 6:00 PM
For anyone interested in learning about Lean Startup and innovation commercialization. This is a “light” version of the Online Certificate course. Includes specific examples of how startups have used Lean Startup tools to advance their ventures.
Description
The University of Minnesota MIN-Corps program is proud to work with Launch Minnesota, an initiative of MN-DEED, to help early-stage technology entrepreneurs translate their innovations to a fundable, high-growth ventures. This webinar is a short-form guide to the Lean Startup (also called Lean LaunchPad) approach, a structured process to quickly assess and refine business concepts, thus avoiding costly mistakes and accelerating progress to market launch.
Learning objectives:
- How to apply LaunchPad concepts, such as value proposition design, business model canvas and customer discovery
- How to map the stakeholder/customer ecosystem to understand customer roles, requirements and decision processes
- How to conduct interviews and observations in order to customers’ problems (“pain points”)
- How to modify to a solution in order to achieve product-market fit
- How to identify the components of a commercialization roadmap identifying key milestones and required resources
- How to determine market size, assess competition, and select the beachhead (first) target market
Outline
Module 1: Product-Market Fit
- Business Ecosystem
- Value Proposition Canvas
- Solving Customer Problems
Module 2: Customer Discovery
- Customer Segments
- Problem Interview
- Solution Interview
Module 3: Pathway to Commercialization
- Business Model Canvas
- Technology Adoption
- Commercialization Milestones
Module 4: Market Assessment
- Market Sizing
- Competitive Assessment
- Beachhead Market