MINNEAPOLIS | November 12, 2026
Weathervane Labs LLC has received a $190,000 Small Business Innovation Research (SBIR) Phase I award from the National Oceanic and Atmospheric Administration (NOAA) to establish the feasibility of Seasonable™, a weather service that helps event organizers and attendees prepare for the same forecast, together.
Getting a forecast is easy. Deciding what to do about it is hard. Organizers decide when to add warming tents or shade, shift start times, postpone, or cancel. Attendees decide whether to go, what to wear, and what to bring. Those decisions are linked, yet most weather tools serve one group and leave the other on their own. As weather gets weirder and wilder, that gap matters more.
Seasonable connects both groups through one service. It pairs weather data with Weathervane’s patented thermal comfort technology, which predicts each person’s thermal comfort and sensation based on their physical characteristics, activity, and clothing. Organizers get decision support for the whole event, and attendees get forecasts tailored to them. During Phase I, Weathervane will talk with event organizers and attendees, build core parts of the platform, and test the concept at two outdoor events this winter.
“People don’t stop gathering outside when the weather turns extreme, and they shouldn’t have to,” said Brian Smoliak, a Certified Consulting Meteorologist (CCM) and President of Weathervane, who is leading the project as Principal Investigator. “Organizers and their guests are making weather decisions about the same event at the same time. Seasonable puts them on the same page, so everyone shows up prepared and ready to enjoy their time outside.”
Weathervane’s proposal was one of 19 selected by the NOAA Technology Partnerships Office from 237 submitted in this round, a selection rate of only 8%. The six-month project began September 1, 2026, and runs through February 26, 2027.
About Weathervane:
Weathervane Labs LLC is a Minneapolis-based weather technology company. Its mission is to empower people to journey beyond their four walls into the world we share. The company develops the Climatize™ cloud platform and API, the Weathervane™ app, and now Seasonable™, a service for event organizers and attendees. This award brings Weathervane’s total non-dilutive grant funding to more than $1 million. Learn more at www.weathervane.io
This announcement was prepared by Weathervane Labs LLC using Federal funds under award NA26OARX021G0108-T1-01 from the National Oceanic and Atmospheric Administration, U.S. Department of Commerce. The statements, findings, conclusions, and recommendations are those of the author(s) and do not necessarily reflect the views of the National Oceanic and Atmospheric Administration or the U.S. Department of Commerce.