Four-week Course
February 10 – March 3rd
3:30 PM – 5:30 PM

For anyone interested in learning about Lean Startup and innovation commercialization. This is a “light” version of the Online Certificate course.

The University of Minnesota MIN-Corps program is proud to work with Launch Minnesota, an initiative of MN-DEED, to help early-stage technology entrepreneurs translate their innovations to a fundable, high-growth ventures. This webinar is a short-form guide to the Lean Startup (also called Lean LaunchPad) approach, a structured process to quickly assess and refine business concepts, thus avoiding costly mistakes and accelerating progress to market launch.

Learning objectives:

• How to apply LaunchPad concepts, such as value proposition design, business model canvas and customer discovery
• How to map the stakeholder/customer ecosystem to understand customer roles, requirements and decision processes
• How to conduct interviews and observations in order to customers’ problems (“pain points”)
• How to modify to a solution in order to achieve product-market fit
• How to identify the components of a commercialization roadmap identifying key milestones and required resources
• How to determine market size, assess competition, and select the beachhead (first) target market

Outline

Module 1: Product-Market Fit
Business Ecosystem
Value Proposition Canvas
Solving Customer Problems

Module 2: Customer Discovery
Customer Segments
Problem Interview
Solution Interview

Module 3: Pathway to Commercialization
Business Model Canvas
Technology Adoption
Commercialization Milestones

Module 4: Market Assessment
Market Sizing
Competitive Assessment
Beachhead Market