- This event has passed.
NSF I-Corps Hub Great Lakes Region
How to Leverage I-Corps for SBIR – Pathways to Impact
March 20, 2025
12:00 – 1:30 PM CT
Virtual
Free
Workshop Description
Now that you’ve completed an I-Corps course and conducted 20-30 customer discovery interviews, what’s next in your customer discovery and commercialization journey? Non-dilutive SBIR/STTR funding may be a consideration. The government’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs make over $4 billion in high-risk, non-dilutive capital available to innovative small companies annually, but you have to propose a clearly defined R&D project that helps de-risk your technology in preparation for commercialization.
This virtual SBIR Webinar will provide an overview of the SBIR/STTR programs and how you can leverage your knowledge gained from customer discovery to build a compelling SBIR/STTR proposal. In this interactive workshop, we’ll learn how to use data from customer discovery to come up with 1-3 clearly defined Technical Objectives related to product development for a Phase I application. The SBIR Webinar will also go over how to use data from market research and customer discovery to determine your quantitative metrics for success.