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APEX Accelerator

Crafting Effective Capability Statements & Marketing Materials for Government Contracting

Date: 10/30/2025
Time: 5:00 PM – 7:00 PM (CDT)
Fee: No Fee
Point of Contact: Candice Ellis (651) 224-4320
Training Topics: Government Contracting, Government Industrial Base (GIB) Readiness, Marketing/Sales

Description:
This session is a part of a series in partnership with the MN Black Chamber of Commerce; we will meet monthly through November to provide information on various topics of government contracting.

In the competitive world of government contracting, a well-crafted capability statement and strategic marketing materials can set your business apart. This session will equip participants with the skills to develop compelling capability statements that showcase their expertise, experience, and value proposition.

Topics covered include: elements of a powerful capability statement; best practices for tailoring materials to different agencies and contract opportunities; and strategies for branding, messaging, and positioning within the government sector.

By the end of the session, participants will have a clear roadmap for creating impactful materials that resonate with government buyers, increasing their chances of securing contracts.

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