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Launch Your Product With Confidence
With Susan Henken-Thielen, MBA
November 14, 2024 | 10:00 AM – 11:30 AM
$99 per person
Virtual
Successfully bringing your novel innovation to market requires a deep understanding of the market landscape, your customers, and the unique value your solution offers. The SBIR/STTR programs place growing emphasis on early-stage commercialization, highlighting the need to strategize from the outset. This session is designed to clarify the commercialization process and provide insights on how to strategically navigate the “valley of death” to ensure successful market entry.
MNSBIR, Inc. is excited to host “Launch your Product with Confidence” – a virtual workshop to prepare small businesses to sell their viable product/service.
SBIR/STTR Phase II awardees are an ideal audience to attend this session.
Marketing expert Susan Henken-Thielen, MBA will lead the workshop and share marketing frameworks as well as case studies to guide attendees with the following questions:
- How can I strategically communicate what my product does?
- How can I position and price this product to sell it most effectively?
Get to know the workshop host:
Susan Henken-Thielen, MBA has over 40 years of executive experience in a range of industries including educational and medical technology and devices, consumer goods, fitness, and higher education. She has led the global product launch for Pearson VUE, achieving 28% growth and grew a branded consumer health line to $75MM in 5 years. She oversaw a 13% increase in sales in the funding-challenged special education market and reached the 1-year sales goal in 6 months for the launch of an innovative CIGNA healthcare product.
What’s included:
- A 1.5-hour marketing deep dive
- A half-hour 1:1 consultation with Susan Henken-Thielen (available only to Minnesota SBIR/STTR funded firms)